Speak for success. How to speak about your product and sell it

A product or a service – it does not matter what you sell, as long as you are able to show your prospect that the product or a service you offer will make the whole world of difference in their lives. And regardless of the sales technique you use, one thing is critical to your sales – the language that you use. Since you may only have one opportunity to talk to a customer before their purchase, it is imperative that you communicate effectively. What, then, are the critical components of successful sales in this respect?